DK ASIA’s Royal Park City Ranks 1st in October Residential Community Brand Reputation
In the South Korean residential community brand reputation survey, DK ASIA’s Royal Park City claimed the top spot. Lotte E&C’s LE-EL and Daewoo E&C’s PRUGIO followed in second and third place, respectively. Residential community refers to the facilities and services provided within an apartment complex that allow residents to enjoy various activities, such as exercise and leisure. As these features have become key factors in enhancing residents’ convenience and quality of life, their importance in construction companies' brand competition is steadily growing.
The Korea Corporate Reputation Research Institute announced that it analyzed 8,323,229 big data points across 13 domestic residential community brands from September 29 to October 29 to calculate the brand reputation index.
The brand reputation index measures consumer online activities by synthesizing participation, media, communication, and community metrics. It comprehensively evaluates positive and negative feedback, media attention, consumer engagement, communication volume, and online community discussions surrounding a brand.
In this survey, DK ASIA’s Royal Park City secured the 1st position with a brand reputation index of 1,005,166. Its individual scores included 191,691 for participation, 218,431 for media, 259,587 for communication, and 335,457 for community. In particular, it recorded the highest community index among all 13 analyzed brands, demonstrating strong engagement and active communication across online communities.
Royal Park City sets itself apart by going beyond high-end amenities inside a single complex, transforming the entire city into a unified premium resort. While typical luxury apartments focus primarily on interior living quality, Royal Park City designs both the complexes and the surrounding city as a cohesive resort space, allowing residents to enjoy healthy relaxation, nature, and wellness in their daily lives.
By integrating nature—where residents can actively walk, feel, and experience rather than just view—into the residential environment, it embodies a "healthy break" and a "premium resort lifestyle." Through this approach, it presents a new direction for Korean residential culture under the distinctive concept of "Korea’s first resort city."
In addition to hotel-grade community facilities and direct face-to-face medical services linked with university hospitals, a site spanning approximately 138,000 m² (equivalent to about 19 soccer fields) features the country's largest theme flower garden, a 20-ri (approx. 8 km) red clay trail, a waterfront park, and private walking trails to support residents' daily health and relaxation.
Special cultural programs designed to bring art into residents' daily lives also stand out. At Geomam Station Royal Park City, a special modern art exhibition titled "Daily Life Becomes a Collection" is being held in the community space for residents from October 20 to 31. This initiative allows residents to appreciate artwork within their apartment complex—pieces that usually require a visit to a museum or gallery.
The exhibition is gaining attention as an educational field trip for local nurseries and kindergartens, while receiving enthusiastic responses from residents by offering opportunities to meet renowned artists and view rare artworks. It holds significance in expanding residential spaces beyond mere living environments into hubs for experiencing culture and art.
Meanwhile, Lotte E&C’s LE-EL took 2nd place with a brand reputation index of 928,649, and Daewoo E&C’s PRUGIO ranked 3rd with 911,569 points. Samsung C&T’s Raemian followed in 4th place with 837,584 points, and Kumho Construction’s ARTERA took 5th place with 814,604 points.
Ranks 6 through 10 were held by HDC Hyundai Development Company’s IPARK, BS Hanyang’s Sujain, Doosan Enerbility’s Trimage, GS E&C’s Xi, and POSCO E&C’s The Sharp. DL E&C’s ACRO ranked 11th, Hoban Construction’s Summit 12th, and SK Ecoplant’s DEFINE 13th.
