DK ASIA Ranks 1st in October Developer Brand Reputation Index… Followed by BS Industrial and Hoban Construction
According to a big data analysis on Korean real estate developer brand reputation for October 2026 conducted by the Korea Corporate Reputation Research Institute, DK ASIA ranked first. The institute announced that it analyzed 14,045,762 big data points collected from September 27 to October 27 covering 17 domestic real estate developer brands, resulting in DK ASIA taking the top spot in brand reputation rankings.
The brand reputation index for developers is an indicator that shows how consumers and the market perceive real estate development projects online. Based on big data from consumers' online activities, the Korea Corporate Reputation Research Institute calculates monthly indices by comprehensively analyzing participation value, media value, communication value, community value, and social contribution value.
DK ASIA, which secured the 1st spot in the October developer brand reputation index, recorded a score of 1,829,839. This is a 7.97% increase compared to last month's score of 1,694,725. By category, it recorded a participation index of 235,294, a media index of 222,008, a communication index of 525,387, a community index of 618,818, and a social contribution index of 228,331. In particular, it scored highest among all subject brands in three areas: communication index, community index, and social contribution index. Strong performance in consumer participation, online communication, and social contribution activities was analyzed as the primary driver behind maintaining its top position.
BS Industrial, which placed 2nd, recorded a brand reputation index of 1,486,813—a 2.57% increase from last month's 1,381,248. Its category breakdown showed a participation index of 213,932, a media index of 215,441, a communication index of 356,793, a community index of 512,324, and a social contribution index of 118,322.
3rd-place Hoban Construction showed a notable upward surge in this survey. Moving up one spot from 4th place last month, Hoban Construction reached 3rd place with a brand reputation index of 1,353,415, a 78.78% jump compared to last month's 757,047. Its detailed scores were a participation index of 248,921, a media index of 131,487, a communication index of 473,378, a community index of 327,471, and a social contribution index of 172,158.
Shinyoung followed in 4th place with a brand reputation index of 1,204,408, representing a 49.21% increase compared to last month's 807,217. Its detailed figures showed a participation index of 134,986, a media index of 126,180, a communication index of 448,990, a community index of 397,679, and a social contribution index of 96,573.
The overall reputation rankings for the 17 developer brands analyzed in October's big data survey were recorded in the following order: DK ASIA, BS Industrial, Hoban Construction, Shinyoung, Gyeryong Construction, Daebang Construction, Seohee Construction, Bando Construction, Jungheung Construction, Woomi Construction, SK D&D, Keumkang Housing, Dongwon Construction Industry, MDM, Raon Construction, DS Networks, and HMG Group.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "DK ASIA maintained its top position as its reputation index rose nearly 8% month-over-month, ranking 1st overall among developer brands in the communication, community, and social contribution indices." He added, "A key trend in October was the increased consumer interest in real estate developer brands amid the expansion of reconstruction/redevelopment projects and high-end residential sales competition, which led to a 17.21% increase in total big data volume compared to the previous month."