DK ASIA's Royal Park City Ranks No. 1 in September Residential Community Brand Reputation
DK ASIA's Royal Park City ranked first in the September residential community brand reputation survey announced by the Korea Enterprise Reputation Research Institute.
The Korea Enterprise Reputation Institute announced that it calculated the brand reputation index by analyzing 9,354,188 big data items collected from August 29 to September 29 targeting 13 domestic residential community brands. The analyzed data increased by 9.01% compared to 8,581,114 items in August.
The brand reputation index is the research institute's proprietary index calculated by summing participation, media, communication, and community indices based on online consumer activity.
In the September survey, Royal Park City's brand reputation index was tallied at 1,072,458. It recorded a participation index of 180,069, a media index of 220,302, a communication index of 296,748, and a community index of 375,339. The overall index rose 2.48% from 1,046,457 the previous month.
Royal Park City is a residential brand developed by DK ASIA in the Geomdan area of Incheon. It operates residential and resting spaces such as walking trails and waterfront parks alongside community facilities within the complex.
Following Shin Geomdan Royal Park City II last year, Royal Park City won the comprehensive grand prize at the "Good Housing Selection Contest" for two consecutive years, up to Geomam Station Royal Park City Prugio this year.
In this brand reputation survey, Lotte Engineering & Construction's LEEL ranked second with a brand reputation index of 1,030,905, up 6.24% from the previous month.
GS Engineering & Construction's Xi ranked third with 993,171, Kumho Engineering & Construction's ATERA placed fourth with 828,081, and DL E&C's ACRO came in fifth with 827,272.
They were followed by Daewoo Engineering & Construction's Prugio, BS Hanyang's Sujain, HDC Hyundai Development Company's IPARK, Samsung C&T's Raemian, Doosan Enerbility's Trimage, POSCO E&C's The Sharp, Hoban Construction's Summit, and SK ecoplant's DEFINE in that order.