DK ASIA Ranks No. 1 in September Property Developer Brand Reputation... Followed by BS Group and Shinyoung
In the September property developer brand reputation survey released by the Korea Corporate Reputation Research Institute, DK ASIA secured the first place position. BS Group and Shinyoung followed in second and third place, respectively.
The Korea Corporate Reputation Research Institute announced that these results were based on the analysis of 11,983,072 big data points regarding 17 property developer brands from August 23 to September 23, 2026.
The property developer brand reputation index measures online consumer and market interest in real estate development projects and developers. The institute calculates the brand reputation index by synthesizing engagement, media, communication, community, and social contribution sub-indices based on consumer behavior data.
DK ASIA, which took top honors in September, recorded a brand reputation index of 1,694,725 points. Broken down by category, it scored 237,462 for engagement, 221,943 for media, 524,726 for communication, 592,495 for community, and 118,100 for social contribution.
DK ASIA achieved the top score among developer brands across four specific categories: engagement, media, communication, and social contribution.
BS Group ranked second with a brand reputation index of 1,381,248 points. It posted 210,217 for engagement, 114,433 for media, 354,665 for communication, 655,038 for community, and 46,896 for social contribution.
(Photo Caption: Actual view of the private promenade at Royal Park City II in New Geomdan, developed by DK ASIA, which ranked No. 1 in the September property developer brand reputation survey)
Notably, BS Group recorded the highest community index score among all developer brands.
Shinyoung took third place with a brand reputation index of 807,217 points. It registered 148,298 for engagement, 115,974 for media, 220,160 for communication, 228,864 for community, and 93,920 for social contribution, finishing second overall in the social contribution index.
The overall September property developer brand reputation rankings were as follows: DK ASIA, BS Group, Shinyoung, Hoban Construction, Jungheung Construction, Daebang Construction, Bando Construction, SK D&D, Woomi Construction, Gyeryong Construction, Seohee Construction, Dongwon Construction & Plant, MDM, Raon Construction, Kumkang Penterium, DS Networks, and HMG Group.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "DK ASIA maintained its lead in the developer brand reputation rankings by demonstrating strength in communication and social contribution metrics. BS Group showed that media and consumer interest in developers remains strong, recording the highest overall score in the community metric."
He added, "Going forward, a brand strategy that simultaneously strengthens sales competitiveness and social contribution activities will serve as a major variable affecting the brand competitiveness of property developers."