DK ASIA's "Royal Park City" Ranks 3rd in September High-End Residential Brand Reputation
DK ASIA, the developer behind the high-end residential brand "Royal Park City," ranked 3rd in the September 2026 high-end residential brand reputation survey conducted by the Korea Corporate Reputation Research Institute.
The research institute analyzed 7,805,796 big data items collected from August 22 to September 22 concerning 10 domestic high-end residential brands. Based on consumer online activity, participation, media, communication, and community indices were calculated and reflected in the brand reputation index.
The results showed Hyundai E&C's "THE H" taking 1st place with a brand reputation index of 1,973,333 points, and Lotte E&C's "LE-EL" taking 2nd place with 1,370,161 points. DK ASIA's "Royal Park City" followed in 3rd place with 1,215,382 points.
Royal Park City's detailed indices were tallied at 112,136 for participation, 202,279 for media, 418,054 for communication, and 482,914 for community. Among these, the communication and community indices accounted for a relatively high proportion of the overall brand reputation index.
Royal Park City operates lifestyle services for residents, including dining, medical, and transportation, alongside community facilities and natural spaces. In the medical sector, it provides in-person medical services linked with the Catholic Kwandong University International St. Mary's Hospital.
Across a site of approximately 138,000 square meters, facilities such as a 20-ri (approx. 8 km) red clay path, themed flower paths, waterfront parks, and private walking trails have been created. These natural spaces are linked with daily life within the complex so that residents can use them for walks and leisure.
In October, the "Geomdan Crape Myrtle & Red Clay 20-ri Path Event," themed around crape myrtles, is also scheduled to be held. Programs utilizing the crape myrtle spaces and the red clay 20-ri path will be prepared.
Housing-related awards have also continued. Following last year's "Singomdan Royal Park City II," this year's "Geomam Station Royal Park City Prugio" won the grand prize at the Good Apartment Selection Contest.
DK ASIA is creating residential environments and operating related programs in Royal Park City that connect communities, natural spaces, and lifestyle services.
Meanwhile, this September high-end residential brand reputation survey included Hyundai E&C's THE H, Lotte E&C's LE-EL, DK ASIA's Royal Park City, Doosan Enerbility's Trimage, Daewoo E&C's Prugio Summit, DL E&C's ACRO, POSCO E&C's Hauterre, Doosan E&C's We've the Zenith, Hoban Construction's Summit, and SK ecoplant's Deffine.