DK Asia Ranks No. 1 in August Developer Brand Reputation… Shinyoung and Bando Construction Rise
DK Asia ranked first in the August domestic real estate developer brand reputation survey. BS Industrial and Shinyoung followed, while the brand reputation indices for Bando Construction and Gyeryong Construction also surged significantly compared to the previous month.
The Korea Corporate Reputation Research Institute announced the results after analyzing 12,575,587 big data points collected from July 26, 2026, to August 26, 2026, targeting 17 domestic real estate developer brands.
The volume of big data used in this analysis increased by 25.65% compared to July's 10,008,701 points. Following a 29.26% month-on-month increase in July, brand-related data for real estate developers grew for two consecutive months.
The developer brand reputation index is calculated by analyzing consumer online behavior data, evaluating values such as participation, media, communication, community, and social contribution. It reflects positive and negative evaluations of the brand, media interest, consumer participation and communication volume, and social network discussion volume.
DK ASIA, which took the top spot in August, recorded a participation index of 265,016, a media index of 242,243, a communication index of 528,810, a community index of 597,476, and a social contribution index of 109,746. Its overall brand reputation index stood at 1,743,290, up 4.92% from 1,661,473 in July.
According to the analysis by the Korea Corporate Reputation Research Institute, DK ASIA recorded the highest scores among all 17 analyzed developers in the community, media, and social contribution indices.
DK ASIA recently announced that following last year's Grand Prize win for "Royal Park City II" in New Geomdan at the "Good Place to Live Apartment Contest," "Geam Stream Station Royal Park City" won the Grand Prize this year. The company highlights its differentiated residential services, such as community facilities, linkage with medical services, and support for resident clubs.
Second-place BS Industrial recorded a brand reputation index of 1,219,715. It scored 217,028 in participation, 114,327 in media, 249,587 in communication, 591,441 in community, and 47,332 in social contribution. This represents a 3.56% decline from 1,264,701 the previous month.
Third-place Shinyoung recorded a participation index of 127,246, a media index of 65,593, a communication index of 577,006, a community index of 216,387, and a social contribution index of 93,987. Its total index reached 1,080,219, up 19.74% from the previous month.
Fourth-place Bando Construction recorded a brand reputation index of 993,666, surging 67.64% from 592,724 in July. Its community index was recorded at 509,581.
Fifth-place Gyeryong Construction achieved a brand reputation index of 906,945, a 227.91% increase from 276,580 the previous month. This was the highest growth rate among the top five brands.
The full August developer brand reputation rankings were DK ASIA, BS Industrial, Shinyoung, Bando Construction, Gyeryong Construction, Hoban Construction, Jungheung Construction, Daebang Construction, Raon Construction, Woomi Construction, Geumgang Housing, SK D&D, Seohee Construction, Dongwon Construction Industry, MDM, DS Networks, and HMG Group.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "DK ASIA continues to maintain its top position in developer brand reputation by showing strengths in community and participation metrics. Considering the increase in brand communication and social contribution data, it appears that consumer interest in social responsibility and trust is also growing."