Residential Community April 2026 Brand Reputation Rankings... 1st Royal Park City, 2nd Luel, 3rd IPARK
As a result of the big data analysis of residential community brand reputations for April 2026, the DK Asia Royal Park City brand was analyzed as the number one brand.
The Korea Corporate Reputation Research Institute conducted a brand reputation survey using big data analysis for 13 residential community brands. They analyzed 10,902,741 pieces of domestic residential community brand big data from March 28, 2026, to April 28, 2026, to analyze the brand reputation of consumers.
The residential community brand reputation analysis was conducted as the demand for a one-stop life, seeking to resolve various activities such as exercise, leisure, and socializing within the apartment complex, has grown. The level of community facilities is becoming increasingly related to the brand competitiveness of apartments.
Reputation for a brand divides consumer activity big data into participation value, communication value, social value, market value, and financial value. The residential community brand reputation index was analyzed using the participation index, media index, communication index, and community index.
The brand reputation index is a metric created through brand big data analysis by discovering that consumers' online habits have a significant impact on brand consumption. It is measured by positive and negative evaluations of the brand, media interest, consumer participation and communication volume, conversation volume on social media, and digital transformation relationship analysis between consumers and the brand. The brand reputation analysis also included a brand value evaluation analysis that measured brand influence and a qualitative evaluation by brand reputation monitors.
The residential community brand reputation rankings for April 2026 were in the order of DK Asia Royal Park City, Lotte E&C Luel, HDC Hyundai Development Company IPARK, Samsung C&T Raemian, Kumho E&C Atera, DL E&C ACRO, Daewoo E&C Prugio, BS Hanyang Sujain, Doosan Enerbility Trimage, GS E&C Xi, POSCO E&C The Sharp, Hoban Construction Summit, and SK Eco Plant DeFINE.
The DK Asia Royal Park City brand, which ranked first in residential community brand reputation, was analyzed with a brand reputation index of 1,294,164, with a participation index of 122,759, a media index of 331,517, a communication index of 423,993, and a community index of 415,895.
In 2nd place, the Lotte E&C Luel brand was analyzed with a brand reputation index of 1,203,330, with a participation index of 71,200, a media index of 115,757, a communication index of 532,209, and a community index of 484,164.
In 3rd place, the HDC Hyundai Development Company IPARK brand was analyzed with a brand reputation index of 1,187,834, with a participation index of 170,435, a media index of 242,958, a communication index of 311,509, and a community index of 462,932.