Writing New History for High-End Residential Brands : DK Asia’s ‘Royal Park City’ Selected as one of Korea’s Top 100 Brands
Royal Park City, the residential brand of DK ASIA—one of Korea’s top three real estate development companies—ranked 68th in the "Top 100 Korean Brands" announced on the 31st by Brandstock, a specialized brand value evaluation agency. The "Top 100 Korean Brands" is a prestigious domestic index selected through the Brand Stock Top Index (BSTI) based on approximately 230 industrial sectors and 1,000 brands nationwide.
While major apartment brands such as Hillstate, Raemian, and Xi were included, Royal Park City set a new milestone in the domestic brand apartment market by being named one of the top 100 brands in the country as a residential brand.
The background of this selection as one of Korea's top 100 brands lies in its differentiated strategy of being a ‘residential brand aiming for a global city beyond Korea.’ DK ASIA completed a premium resort city with a scale of 6,305 households in the first stage, showcasing a fifth-generation brand city that embodies healthy relaxation, nature, and culture. Currently, it is creating a total of approximately 16,000 households in the second stage, having completed land acquisition and proceeding with the licensing process. Previously, it conducted residential brand advertisements in major global cities such as Times Square in New York, Shinjuku and Shibuya in Tokyo, and Citadium Caumartin, a famous shopping destination in Paris, to promote the globalization of K-City.
Such brand competitiveness is finalized through ‘premium residential operation and management.’ Unlike existing developers and construction companies, Royal Park City established a separate professional operation organization even after completion and prepared a system to continue premium residential services by investing its own financial resources. Based on this, it provides a differentiated lifestyle where residents can feel special pride throughout their daily lives through 38 community facilities and 13 premium residential services at the level of six-star hotels and resorts.
In particular, it has strengthened differentiation in the operation of premium residential services. DK ASIA raised the food and beverage (F&B) standards of the residential market by collaborating with the fine dining company Gourmet Galleria for the ‘Three Meals Service’ for residents. In addition, it differentiated itself by placing community facilities at the level of a six-star hotel, such as the Royal Music Room with six-star hotel-level interior and sound facilities and the Royal Legend Heroes with exercise facilities through screens, in the commercial areas of large complexes with more than 1,500 households so that continuous operation is possible.
Added to this are elements differentiated from existing apartments, such as face-to-face medical services for residents in connection with International St. Mary's Hospital, a representative university hospital in Incheon, and a design that considers a lifestyle where meals, leisure, and culture are connected within the complex. Analysis suggests that expanding beyond a simple residential space into an ‘experiential city’ acted as a competitive advantage for the residential brand.
Furthermore, Royal Park City was internationally recognized for its landscaping capabilities through ‘5D Landscaping,’ which applies the concept of ‘Time’ to nature, at the ‘IFLA APR LA & LUMINARY AWARDS’ hosted by the International Federation of Landscape Architects (IFLA) in 2025. 5D landscaping adds the ‘flow of time’ to the existing five senses of sight, hearing, smell, touch, and taste. Additionally, a 430-meter-long ornamental waterway was created along ‘Royal Canal Avenue’ within the complex, along with a 55-meter-long Canal Walk connecting two tea houses, a first among Korean apartments. Through this, residents can experience the changes in seasons and time within the complex and experience richer and more beautiful landscaping.
Moreover, it is strengthening the sustainability of the city and community competitiveness by operating various cultural and artistic programs such as supporting in-complex clubs and the Royal Garden Festival. The fact that it is implementing a ‘living, breathing city’ beyond simple residential supply is also cited as a high evaluation factor.
DK ASIA will further accelerate its business expansion following this selection as one of ‘Korea’s Top 100 Brands.’ With the goal of completing a representative residential landmark in Korea that will not change for the next 100 years, it clearly expressed its intention to raise the urban value of not only Incheon but also South Korea by one level. In particular, as Incheon has the status of a global gateway city, the strategy is to complete it as a ‘global landmark city’ so that people from all over the world can visit Korea to see the Korean residential brand Royal Park City. To this end, land acquisition for the development of a premium resort city with a scale of approximately 16,000 households in the second stage has been completed, and the licensing process is currently underway. In addition, along with the opening of a future housing exhibition hall containing the future vision of Royal Park City, various large-scale cultural content events such as a rye festival and a 20-ri red clay path will be presented sequentially.
Kim Jeong-mo, chairman of DK ASIA, said, “Royal Park City has solidified its status as a clear leader in domestic residential brands by being selected as one of Korea’s top 100 brands following its ranking as the number one residential brand in Korea. Licensing is underway in core business sectors for the completion of a premium resort city in Korea, and in May, the development of the second stage project with a scale of 16,000 households will begin in earnest along with domestic financial and legal partners.”
He added, “Through this, we will complete the premium resort city Royal Park City and continue to present residential standards for a true residential space where healthy relaxation, nature, and culture coexist.”