“This Is True High-End Living” — DK ASIA’s ‘Royal Park City’ Ranked No.1 High-End Residential Brand
DK ASIA, one of South Korea’s top three real estate development companies, announced that its premium resort-style residential brand Royal Park City has been ranked No.1 in the high-end residential category in Korea.
According to the Brand Stock Top Index (BSTI) released by brand value evaluation firm Brandstock as of the 23rd of this month, Royal Park City recorded a score of 826.2, securing the top position in the high-end residential sector. The BSTI is a representative index that comprehensively evaluates brand value by reflecting stock performance (70%) and consumer surveys (30%) across 230 industries and over 1,000 corporate brands.
Following DK ASIA’s Royal Park City, The H by Hyundai Engineering & Construction ranked second with 783.1 points, and Le-EL by Lotte Engineering & Construction ranked third with 781.3 points, forming the “Big 3” of high-end residential brands. They were followed by Acro (DL E&C), Prugio Summit (Daewoo E&C), Othier (POSCO E&C), Trimage·We’ve the Zenith (Doosan Enerbility), and Define (SK ecoplant). Notably, this marks the first and only time in Korea that a brand independently launched by a real estate developer—not a construction company—has topped the high-end residential category.
DK ASIA has gone beyond simply supplying luxury apartments by introducing Korea’s first concept of a “premium resort city,” differentiating itself in the high-end housing market. In particular, it introduced the concept of “fifth-generation high-end apartments,” and unlike conventional fourth-generation apartments where developers withdraw after completion, DK ASIA remains on-site to operate premium services at the level of a six-star hotel and resort.
To achieve this, DK ASIA established a dedicated operations organization and invested its own resources to create Korea’s first 5D landscaping, along with 38 community facilities and 13 premium residential services comparable to six-star hotel standards. Through these efforts, the company successfully completed Phase 1 of its premium resort city project, comprising 6,305 households, embedding symbolic elements of being the first, best, and largest in Korea and globally throughout the city.
Importantly, DK ASIA has developed this into a “sustainable premium service system” rather than a one-time offering. Unlike most high-end apartments, it placed community facilities within commercial areas and integrated services such as Gourmet Galleria, Royal Music Room, and Royal Legend Heroes, providing a lifestyle that enables residents to enjoy optimal relaxation and well-being at any time. It also offers Korea’s first in-person medical service exclusively for residents in partnership with the International St. Mary’s Hospital in Incheon.
In addition, DK ASIA actively supports resident clubs and operates local cultural programs to foster continuous engagement within the community. It sponsors cultural events such as the Totoro Party and hosts programs like the Royal Garden Festival and garden tours, encouraging participation from both residents and local communities. The company is also preparing for Phase 2 of the project, which will include approximately 16,000 households, along with the opening of a future housing exhibition hall and large-scale cultural festivals themed around features such as loess walking trails.
Chairman Kim Jung-mo of DK ASIA stated, “For Phase 2, we will work with Korea’s top financial and legal partners to ensure both stability and momentum, and push the project forward at speed. Through this, we aim to align with the government’s housing supply expansion policy and continue delivering meaningful supply to the market.”
He added, “Royal Park City is not just an apartment complex but a premium resort city. We will continue to discover and operate six-star-level services, culture, and F&B content to establish a new standard for fifth-generation high-end residential living that surpasses existing brands.”
